Get to know Ever New

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Cecily Roll Neck Sweater

Welcome to Ever New, we thought you might like to know a little more about us. 

Ever New was born in Melbourne, Australia in 2006 and quickly became one of the country’s fastest-growing retailers. We now trade in over six countries with more than 300 retail stores worldwide.

Today, we’re all about making the luxurious affordable and have a reputation for timeless, feminine designs. There are also a few key reasons we stand out from the crowd. Discover the Ever New difference below.


Each Ever New collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of-the-moment detailing. We work to ensure every piece in our collection can give you the confidence to feel beautiful in every moment.

Stephanie Belted Crombie Coat


At Ever New, we pride ourselves on quality. There’s a strong focus on the little extras that help give longevity to your garments. Premium hardware, quality zippers, functional pockets and fully-lined designs are just a few of the features you’ll find throughout our collections.

Sue Satin Bow Jumpsuit


We’re known for our signature florals and unique prints which you won’t find anywhere else. All of our patterns are designed by hand in Melbourne and are exclusive to Ever New.

Aubrie Backless Cowl Satin Midi Dress


We’re all for the finer details - the ones you notice and more importantly, the ones you feel. You’ll always find texture-heavy and flattering fabrics in our offering, particularly romantic lace and delicate embroidery.

Pipa Lace Maxi Dress


You can shop with a clear conscience knowing Ever New is committed to responsible trade and environmental practices. We’re always working hard to be kinder to our people and our planet, championing ethical supply and developing sustainable environmental practices at every stage of our business. You can read more about our supply chain here.

Discover our collections here, or visit us in person at select Neiman Marcus and Bloomingdale’s locations .