Introducing our new campaign: Be True Be You
“Our differences make us unique and that is a beautiful thing.”
- Isobelle Dashwood
Introducing our new campaign series – Be True Be You.
Be True Be You tells the stories of inspiring women who embrace their differences and turn challenges into opportunities, becoming the most authentic versions of themselves along the way.
Australian ballerina, Isobelle Dashwood, is the first face of this campaign.
Standing at 5’10”, Isobelle is best known for being one of the tallest professional female ballet dancers in Australia. Throughout her early career, she struggled with acceptance of her tall physique within an industry that’s dominated by uniform appearances. Working hard to challenge the norm and her own views of beauty, Isobelle pushed herself to embrace what she perceived to be her weakness. Now, her height is her advantage and she’s widely regarded for her elegance and excellence.
Her confidence and elite talent were captured while showcasing our March collection, a transeasonal edit of lightweight styles made to move with the wearer. Belted waists, tiered skirting and split hems are key trends, arriving across dresses and midi skirts.
Nods to vintage inspiration appear throughout, with muted prairie florals and soft shades of pink and beige being central to the release.